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Let's Break Some Laws: Health IT
Jan 14, 2025

Let's Break Some Laws: Health IT

Except...maybe the laws don't apply to you

Nicholas Neral
Nicholas Neral
The Believability Spectrum in Sales
Oct 29, 2024

The Believability Spectrum in Sales

Why overpromising is killing your deals

Nicholas Neral
Nicholas Neral
Do you really know your ideal customer?
Sep 08, 2024

Do you really know your ideal customer?

Picking SMB vs Enterprise

Nicholas Neral
Nicholas Neral
Are Outsourced Sales Development and Healthtech a Match?
Aug 08, 2024

Are Outsourced Sales Development and Healthtech a Match?

There's a billion ways to get it wrong and just a couple ways to get it right

Nicholas Neral
Nicholas Neral
Do startups really need an OKR strategy?
Jul 01, 2024

Do startups really need an OKR strategy?

Short term OKRs might be counterproductive to your startup

Nicholas Neral
Nicholas Neral
Should healthtech sales teams run free pilots?
Jun 26, 2024

Should healthtech sales teams run free pilots?

How to structure healthtech pilots to win more deals

Nicholas Neral
Nicholas Neral
EHR Partnerships Aren't Your GTM Strategy
Jun 20, 2024

EHR Partnerships Aren't Your GTM Strategy

How to get the most out of partnering

Nicholas Neral
Nicholas Neral
The Laws You Need to Know for EHR Partnerships: Part 2
Jun 10, 2024

The Laws You Need to Know for EHR Partnerships: Part 2

When the partnership is about data: Information Blocking

Nicholas Neral
Nicholas Neral
The Laws You Need to Know for EHR Partnerships: Part 1
Jun 03, 2024

The Laws You Need to Know for EHR Partnerships: Part 1

Why it's not as easy as regular SaaS: Anti-Kickback

Nicholas Neral
Nicholas Neral
When you shouldn't respond to that RFP...
May 29, 2024

When you shouldn't respond to that RFP...

From losing an RFP with a Fortune 500 company to landing the biggest deal in company history

Nicholas Neral
Nicholas Neral
Why read anything I write?
May 25, 2024

Why read anything I write?

A little bit about me: Nick Neral

Nicholas Neral
Nicholas Neral
Are Healthcare Conferences Worth It?
May 25, 2024

Are Healthcare Conferences Worth It?

A story of conference ROI

Nicholas Neral
Nicholas Neral
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